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K8凯发(中国)天生赢家·一触即发

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凯发k8国际娱乐官网入口碧桂园服务凤凰家装 基于物业平台的家装
2024-10-01 12:24:12浏览:作者 :k8凯发全屋定制

  城市品牌店的定位是大工作室而非小店面▽▪=☆▼▪,将做到具有地方特色的生活方式洞察…•▪▪-▲、产品研发和空间展示…△◁○。主要功能是◆□○▽:集约效应☆◇、品牌造势◇●▪▽•-、客户(二次)转化●…•◁、以及产品团队优势●△▽▷…☆;社区标准店的定位是覆盖社区的快速接洽☆•▷,与品牌店形成有效的配合◁☆▲…◁▪。

碧桂园服务透露▽◁□▪,加速发展•◆…◆。85后▷●=•◆、90后等新一代消费群体追求兼具整体美学及功能性的生活空间☆☆,对于家装家居的消费者来说▲◆,用轻资产的模式在内部平台孵化下快速成长达到盈亏平衡规模-☆◁▼,也不同于过去市场上的标准化▽▼“互联网家装◁-◆○▽”★▼。▷◁★…“标准化☆•…▪…”并不能实现真正的◇□…◇“量体裁衣■-▼”•◆•?

  凤凰家装的城市品牌店以△▪★☆○▽“三新▼■◇●”全面展示◇★☆◆▷-“高品质●•□☆▽、个性化▪•◁•●、一站式◁▪☆○”的整体家装▷•△★“轻模式=▽”•☆。

  其次是新的展示方式△▽○△●,店面摈弃货架模式▼•▲,以空间生活场景让消费者在其中获得沉浸式的选购体验△▲-。

  面向6万亿的海量市场●□-,由此◇…□●▽“个性化=•▷●、一站式-△☆★”的整体家装服务恰恰能满足消费者的需求▼•=•▽●。首先是新的产品组合-○◆◆△◁,同一品类下有更多的款式…•▲。有足够丰富的产品组合◁•□,与此同时◆△△…。

  传统家装公司开拓一个市场的财务回正期通常需要两年-•▲◁,如此投入周期在当下的市场环境中需要面临巨大的不确定性风险-=▷★▽。反观碧桂园服务的凤凰到家平台◇-○◇○•,有一定量级的在管业户作为用户基数●○○•■、同时整合到家服务凯发k8国际娱乐官网入口●•▲•◁、本地生活•★△△▽、房屋租售等强大的社区商业生态资源▪☆。

  最后是新的信息技术•-●★▽○,众多产品组合▪★,空间再大也不可能完全展示◆★,而自主开发的VR+BIM+ERP系统将成为海量的数字化方案展示中心■□,实现从营销到设计直至交付的全数字化闭环凯发k8国际娱乐官网入口▽■◁。消费者交互可看•☆、即时可换◇◇▽●◆,所见即所得●•◁☆□…,高效实现品质家装产品和服务的落地●•■▲◁▽。

  碧桂园服务旗下的凤凰家装长沙城市品牌店已于2022年11月27日盛大开业▽★▪=。首店入驻长沙城市地标建筑 —— 金茂广场北塔◆◇◁,定位为凤凰家装的城市品牌中心和生活方式研发展示中心-□。

  11月27日▷★,碧桂园服务推出自营家装品牌 —— 凤凰家装☆••▲,首家线下实体店于长沙启幕●▪●▷。凤凰家装秉持=…“服务成就美好生活▼★▽•○”的企业理念••-•,不断探寻如何提升家的颜值•▽▽▪▲、家的舒适-•,打造健康轻松的家庭生活方式•◁◁=○□,为家装消费者的美好生活创造更多可能▼▼▷。

  来实现▽□“个性化•◁▲”及●◆□☆•▲“一站式…□★○=”的需求…☆-▲●。计划中的凤凰家装的典型店面模型是•○-△:1个城市品牌店 + N个社区标准店◇▷。在此基础上再满足外部市场的需求●★△…★○,有效地降低了传统的投入◁□△=,△★==★…“个性化整装◆▲=”区别于之前传统家装的清包▲●-□、半包◁▪=…☆、全包▷•○▷,凤凰家装的全屋产品体系包含多样化的品类☆▼▼•,凤凰家装依托社区平台的用户流量和资源▷▷,

  开幕式上☆…□○=,碧桂园服务提到创立凤凰家装围绕两个核心关键词■●-▪▷▼:一是◆●•■“个性化整装…☆”=◆□▷△,二是▲☆●★▪“轻模式●=”○▷-☆。

  凤凰家装集合产业优秀人才☆▲,投入个性化整装赛道▷●○▲,搭建基于物业平台两步走的◆▽△▼●“轻模式=△★△☆▷”运营□•▽-★▪;以数字化孪生从根本上改变传统家装▷☆☆■==“规模不经济★○-□○、高度依赖人…□•▽”的最大痛点▪●▼★○,落地新技术应用提高运营效率□•☆◆,全面实现产业效能升级◁◇▪•☆。